As the needs of the pharmaceutical supply chain continue to expand and evolve, HDA’s Health Delivered campaign has grown. Launched in 2021, Health Delivered communicates the healthcare distribution industry’s integral role and logistics expertise during the COVID-19 response, as well as distributors’ ongoing responsibility to fulfill the daily healthcare needs of all Americans.
In the latest phase of Health Delivered, HDA released a new series of digital and radio advertising in the Washington, D.C., area and in several key states. The new creative presents the industry’s value proposition in a relatable way by highlighting the range of products (from common to complex), extensive reach (from the biggest cities to the smallest towns) and reliability (from times of crisis to everyday calm).
“HDA is committed to reinforcing distributors’ vital role meeting Americans’ daily healthcare needs,” said John Parker, HDA Senior Vice President of Communications and Marketing. “The next phase of Health Delivered reflects the industry’s commitment to leveraging our capacity to do more in the face of a rapidly evolving healthcare ecosystem — in good times and in bad.”
For additional resources, visit HealthDelivered.org.
From Big Cities to Small Towns
From Common to Complex
From Crisis to Calm